BTS and other K-pop boy band are redefining the meaning of masculinity


Photo Credit: South China Morning Post

In the time when the meaning of masculinity is stifling and destructive the screen is busy stereotyping the definition of men as a macho-masculine and alpha-bad boy type.

In the need of the hour when the meaning of masculinity is getting stereotyped and is becoming toxic every day, the Asian boy band group BTS and other K-pop boy band came to redefine the masculinity differently. 

Not only they wear pink players, dye their hair in subtle pink colours and also wear earrings, bracelets and chains. 

When society has normalised the toxic masculinity, which is associated with suppressing emotions, maintaining a hardcore appearance, dominating, so-called rational and entitled to respect. And when a man lacks these traits, they are often taken as feminine or timid and is not considered as a man in society.

And if you aren't a man according to society than consider it that you've lost your dignity and now you will be judged on your every stepping stone. 

The K-pop band BTS staring members JK, V, Jimin, RM, Jin, Suga and J-Hope they are breaking every stereotype built by society and the screen in every single way they can. Not only they wear makeup and accept it, have a hairless face, wear pastel colours outfits and accessories with chokers, multiple rings and earrings. They are also redefining masculinity in much far diverse ways by wearing baggy jeans and sweater rather than wearing tight outfits to show the dominating appearance. 

Not only they freely accept their makeup perfect face and promote it they also have their makeup line with VT Cosmetics, as well as a skincare collection with Mediheal. 

They are changing the fashion sense and skincare routine for the coming generation of boys to not to consider it as feminine. They broke the toxic masculinity about men not being allowed to cry and show their emotions. There have been many awards shows where they've cried and in many YouTube videos and Vlive, they talked about self-love, hopes and anxieties.

BTS and other K-pop artist have been challenging the western stereotypes where man aren't allowed to cry openly or express their emotion. BTS and other K-pop groups are expressing themselves with their self-love songs, makeup, flicked eyeliner and silky pinkish hair.

These male idols are challenging the traditional meaning of masculinity worldwide and they look damn pretty doing it. They are coming as a healing balm for destructive masculinity created by society. 


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